CONCEPT

Product Concept

Wellness & Personal Health

Product Concept / Health & Wellness

A concept for a personalised wellness platform that turns tracked data into one clear next action instead of another wall of charts.

  • Product Concept
  • Health & Wellness
  • Behaviour Design
  • Mobile App
  • Personalisation
Wellness & Personal Health concept interface screens

Project overview

A self-initiated exploration pairing a mobile daily-focus experience with a personal wellness dashboard, plus an expert conversation surface that carries the person's data context into the chat.

Type
Product Concept
Discipline
Health & Wellness
Year
2026

The opportunity

Wellness products are good at measurement and poor at direction. The design question is how to compress goals, trends and recommendations into a single decision someone can act on before breakfast.

The challenge

Motivation decays fast. The concept had to stay useful on a bad week, avoid implying clinical advice, and make personalisation feel considered rather than automated.

Design approach

  • Reviewed published behaviour-change literature on adherence and habit formation
  • Mapped a week in the life across three routine archetypes to find realistic touchpoints
  • Comprehension-tested draft copy for reading level and tone
  • Designed the low-data and missed-streak states before the ideal state

Product strategy

  • One prioritised action per day, with the reason it matters today
  • Recommendations suggest, people decide — nothing auto-commits
  • Design the handoff between app and human expert explicitly
  • Plain language everywhere; no metric appears without an interpretation
FLOWS

User experience

  • A today surface that answers 'what should I do now' above the fold
  • Goals shown as progress against a rhythm, not a streak that shames a miss
  • Insights written as sentences, with the chart as supporting evidence
  • Expert chat opens with the relevant trend already attached

Key user flows

  1. 01

    Check in

    A short daily check-in that adapts to energy, sleep and stress inputs.

  2. 02

    Focus

    One recommended action with duration, rationale and a start control.

  3. 03

    Track

    Activity, sleep, hydration and nutrition trends over a rolling window.

  4. 04

    Understand

    Personalised insights that connect two signals into one plain-language takeaway.

  5. 05

    Ask

    Expert conversation with the person's recent context pre-loaded.

UI exploration

Daily focus screen from the Wellness & Personal Health concept

Daily focus

A single prioritised card with the reason it was chosen and a low-effort alternative.

Wellness dashboard screen from the Wellness & Personal Health concept

Wellness dashboard

Activity, sleep, stress and nutrition summarised with trend direction, not raw dumps.

Goals & progress screen from the Wellness & Personal Health concept

Goals & progress

Ring and bar treatments for weekly rhythm with a forgiving miss state.

Expert chat screen from the Wellness & Personal Health concept

Expert chat

Threaded conversation with attached trends and clear boundaries on advice.

Design system

  • A calm palette with accent use reserved for the single daily action
  • Progress components: rings, rhythm bars and trend sparklines with shared semantics
  • Recommendation card family covering movement, rest, nutrition and mind
  • Copy guidelines for tone, reading level and non-clinical phrasing

Prototype

A mobile-first prototype of the daily focus loop and goal tracking, plus a desktop dashboard view, exercised across a simulated fortnight of data including gaps and missed days.

Tools & technologies explored

  • React Native
  • TypeScript
  • Design tokens
  • Figma
  • Motion prototyping

Design outcomes

What the exploration produced. No commercial launch, no performance claims — design artefacts and thinking.

A daily-action model

A structure that reduces a full dashboard to one decision without hiding the data.

Forgiving progress

Rhythm-based goals that survive a missed day instead of resetting motivation.

Context-carrying chat

A handoff pattern where the expert opens with the same view the person sees.

A non-clinical voice

Copy rules that keep guidance useful without overstepping into advice.

Key learnings

  • A dashboard is a reference surface, not a daily one — the two need different homes
  • Streaks punish exactly the people who need the product most
  • An insight only lands when it names the behaviour, not the metric
  • Personalisation reads as care only when it references something the person actually did

Future opportunities

  • Household and care-partner views with consent controls
  • Wearable ingestion and on-device summarisation
  • Longer-horizon planning beyond the daily loop
  • Accessibility work on colour-independent progress encoding

Let's build something
people can't ignore.